Lukas Scherrer

Creative Direction for mimijumi

Disciplines Products

Released 2009

The mimijumi “Very Hungry” bottle is designed to closely mimic the breastfeeding experience. A stand out on the shelf, the distinctive red packaging is shaped like a milk carton with a subtle varnish pattern to create visual interest and fluidity. The locking cap matches the contoured shape of the nipple to ensure no leaks and is designed for one handed snap-on, snap-off action. The color, form and texture of the nipple resemble the appearance of a mother’s breast. Made from medical grade silicon molded over the thread, the nipple is a one-piece screw on top and includes an integrated ventilation system. The “Very Hungry” bottle holds 240ml/8floz and has an angled wide-mouth opening to allow for easy filling and cleaning. Made from plastic nylon that is clear as glass, the bottle is 100% bisphenol-a (bpa), pthalalate, latex and lead free. A no-skid bottom grips even to wet surfaces.

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