Title: Creativerse odyssey (RADO)
Theme: "Turn on unlimited spirit"

Description:
A 30 second’s intro of a logo animation portrays the mind of a person’s imagination, able to be bold and go beyond the edge.

Visualization:
The flow of the animation begins when a person closed his/her eyes, entering into the galaxy, a galaxy belong to your vision (an isolated serene place where you constantly search for ideas and inspiration). A blink of an eye, this is where the solar system planets come-in-play.

Concept:
The concept derived from the Universe, the "Solar System Planets".
"A vision into your galaxy". The art direction and style were inspired by Discovery Science promo (Question everything) by Dr. Michio Kaku (theoretical physicist).
Behind the animation portrays a man’s vision, capable of imagine beyond the endless possibilities. In reality, inspiration can be found everywhere, wherever we see any object around us, it is just a still image stored in our mind but if we are willing to close our eyes and start to think, this is where we enter into a different dimension, to foresee the possibilities and refine to make it better.

Key words for the mood:
Elegance, Toughness, Quality, Aesthetic, Glamorous, Timeless, Sleekness, Aurora, Distance, Silence, Rareness and Mysterious.

Concept in-depth (visual):
In order to get the mysterious look and feel, the composition content is set in the outer space formed like the solar system planets where the brand name of RADO represents the Sun and the 9 oval Saturn’s rings symbolise the 9 planets that orbit the Sun, in its own formation.
Ultimately the reason why the oval Saturn’s rings were created is actually meant to symbolise "Knowledge/Wisdom" and the reason why RADO position itself as the Sun is because it is an emblem of "Glory and Achievements".

Composition and design:
-The elegant transparent oval shapes in this animation are designed with its premium materials to resemble "Sapphire crystal".
-The view pan 360 degree reveals the mysterious logo as it elegantly flips altogether.
-The continuous changing spectrum shimmers the high light shapes show the forces that generate "creative ideas", "colours of passion" and "commitment".

YouTube [HD]
Original Size: Width 1280 x Height 720
Material used: 3D and After Effects
Music credits: Tubular World (by Mike Oldfield)
http://1280720hd.blogspot.com/
http://www.radoyoungdesignprize.com.my/