Purewhyte's AW10 Collection, which was recently launched at the London Design festival 2009.

The varied collection follows Kirsty’s core design principles “I aim to create a purely designed product, which exploits its material, which will hopefully become a modern classic. Making it a sustainable product a customer will want to keep and will last for years to come.”

All the products are newly designed and manufactured for September 2009, with the Gordo table lamp, Limpet Wall Hook and the Warp Wall Clocks making their début.