Reed Exhibitions, the Organiser of 100% Design Shanghai, is pleased to announce that Rado Young Design Prize will again be present at the 2nd edition of the DESIGNED IN CHINA Competition in 2010.

“DESIGNED IN CHINA: The Rado Young Design Prize” encourages Chinese designers to present original works that express China’s creative potential in the realm of interior design. It is open to any professional designer or design student of Chinese nationality. The Organiser encourages entrants to submit works which go beyond the reinterpretation of traditional elements and motifs and instead express Chinese concepts, sensibilities and modes of living in innovative, internationally-resonant way. Winners emerging from this competition will get a chance to showcase their designs during 100% Design Shanghai 2010, which has been scheduled to be held from 4-6 November 2010 at the Shanghai Exhibition Centre. This provides an excellent opportunity for the Chinese designers to communicate their ideas and inspirations to the 12,000 expected visitors.

Jointly organized by Reed Exhibitions and Surface (China), the “DESIGNED IN CHINA: The Rado Young Design Prize” winners will be selected by a distinguished panel which includes Kenya Hara, Chairman of the Japanese Design Centre and Consultant at Muji; Donna Loveday, Head of Curatorial at the Design Museum; Sheila Levrant de Bretteville, Professor of Graphic Design and President of Yale University School of Art; Julia Chiu, President of the Japan Industrial Design Promotion Organization and Ben Hughes, Course Director of MA Industrial Design at Central Saint Martins College of Art and Design. Rossana Hu and Lyndon Neri, co-founders of Design Republic and NHDRO, round off the panel.