For the third consecutive year the Rado Young Designer Award will be given to an upcoming dutch design talent at the Dutch Design Awards 2010. On July 1st, the DDA jury including last year's winner Jelte van Abbema, chose the three nominees: Iris van Herpen, Rocco Verdult, Studio DRIFT. The final winner will be awarded on October 23rd 2010 at the Muziekgebouw Fritz Philips in Eindhoven.

The Dutch Design Awards put designers in the spotlight and create greater awareness among the public. This adds to the top position that Dutch design has gained in recent years. Once again the selection committee assessed the level of the submitted works as very high. Certain themes have been detected as for spatial design, the designers tend to make their mark on the identity in public space even stronger, or within product design, designers developed a major focus on services and systems, which causes products to become 'services' as well. Also the sustainability of the product and the application of sustainable materials remain topical issues. In the field of communication, 'social design' prevails. The user interaction is not only expressed in digital media, but also increasingly often in graphic design and visual identities.

The Rado Young Designer Award aims to support the inherent passion of especially young designers and their ability to use this to their advantage with their talent and to look to the future, by rewarding the winner with an amount of 10.000 Euro, as well as international media support.

The finalists of this 8th edition of DDA have been selected from more than 700 projects by a committee comprised of experts in the design field. The international jury led Frans Timmermans is comprised of Sam Hecht, Ruedi Baur, Marcus Fairs, Ravi Naidoo, James Woodhuyzen, Will Erens, Rajesh Kejriwal, Timo de Rijk, Hans van der Markt and Vincent van Baar.

This international jury was joined by Jelte van Abbema, last year's winner of the Rado Young Designer Award, to nominate the candidates for the current Rado Award. Check out his report on radostar.com.

The three nominees were chosen for their creativity and visionary design:
- Iris van Herpen, fashion designer
- Rocco Verdult
- Ralph Nauta, Lonneke Gordijn (Studio DRIFT)

The winner of the Rado Young Designer Award will be awarded on Saturday, October 23, 2010 at the Muziekgebouw Frits Philips in Eindhoven.

The designs of all finalists and winners will subsequently be exhibited in the Brainport Greenhouse on the Stadhuisplein in Eindhoven during the Dutch Design Week.

www.dutchdesignawards.nl